Cistanche Desertico Drikkevareemballage af Lei Wen

Cistanche Desertico Drikkevareemballage af Lei Wen er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.

BronzeEmballage· 2026

Cistanche Desertico Drikkevareemballage

af Lei Wen

Klient: Tocreate Brand

Vinder af A' Design Award i Bronze i kategorien Emballage

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Designet

Om Cistanche Desertico Drikkevareemballage

Cistanche Desertico er et emballagedesign til en plantebaseret drik fremstillet med cistanche deserticola-peptid. Emballagen er en kompakt æske, der nemt kan være i en taske. Strukturen er letvægts og modulær, så drikken indeni kan tages ud efter et enkelt åbningstrin. Æsken er fremstillet af hvidt karton med guldfoliepræg, hvilket understøtter en minimalistisk og formel visuel stil. Designet bevæger sig væk fra det tunge udtryk, der kendetegner traditionel tonikum-emballage, og imødekommer de daglige vaner hos unge kontoransatte.

Anerkendelsen

Om A' Design Award i Bronze

Cistanche Desertico Drikkevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Cistanche Desertico Drikkevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Cistanche Desertico Drikkevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensioner & Emballage: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Produktionsteknologi: White cardboard box with gold foil stamping.
Designudfordring: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Forskning: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Projektvarighed: The project will be launched in 2025 and enter the production and sales phase.
Driftsflow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patenter: donge ejiao
Teammedlemmer: LEO