Nowy Styl Messestand af Konarski and Bzowski Piotr Duraj er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Guld i konkurrencekategorien Messearkitektur, Interiør og Udstillingsdesign.
GuldMesse· 2026
Nowy Styl Messestand
af Konarski and Bzowski Piotr Duraj
Klient: Konarski & Bzowski
Vinder af A' Design Award i Guld i kategorien Messe
Verificeret Prisvinder
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Om Nowy Styl Messestand
Nowy Styl er en messestand skabt til præsentation af kontormøbler på en fagmesse. Standen dækker 607,5 kvadratmeter og følger biofile designprincipper. Dens layout er baseret på metaforen om et træ, udtrykt gennem byggede objekter. Ventilatorer skaber en let brise, der giver liv til rummet, mens varm belysning minder om sollys, der falder gennem blade. Designet sætter den menneskelige oplevelse før direkte salg. Hensigten er at vise, hvordan en arbejdsplads kan understøtte trivsel, reducere stress og forbedre koncentrationen.
Anerkendelsen
Om A' Design Award i Guld
Nowy Styl Messestand er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Nowy Styl Messestand forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Nowy Styl Messestand skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Dimensioner & Emballage
- The stand is 607,5 square metres.
- Tags
- fair, wellbeing, nature, personification, control, instinct
- Produktionsteknologi
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere. - Designudfordring
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Forskning
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Projektvarighed
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Driftsflow
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Teammedlemmer
- Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski - Billedkreditering
- Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.
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