Yuplet Branding Virksomhedsidentitet af Jake Wilkins

Yuplet Branding Virksomhedsidentitet af Jake Wilkins er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2026

Yuplet Branding Virksomhedsidentitet

af Jake Wilkins

Klient: Yuplet

Vinder af A' Design Award i Bronze i kategorien Grafik

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Designet

Om Yuplet Branding Virksomhedsidentitet

Yuplet Branding er en virksomhedsidentitet skabt til en markedsplads for håndlavede og bæredygtige produkter. Systemet er centreret omkring et halvmånemotiv, der anvendes konsekvent på tværs af det specialdesignede ordmærke, ikonografi, illustrationer og layouts. Klar grøn markerer køberoplevelsen, mens dyb lilla guider sælgerne, hvilket giver hver brugergruppe et tydeligt visuelt signal. Afrundede former, markante kontraster og mobile-first-elementer, udviklet på baggrund af research blandt yngre forbrugere, udbreder identiteten på tværs af digitale og trykte kontaktpunkter. Digitale materialer blev udarbejdet i vektorformat.

Anerkendelsen

Om A' Design Award i Bronze

Yuplet Branding Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yuplet Branding Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yuplet Branding Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensioner & Emballage: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Produktionsteknologi: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Designudfordring: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Forskning: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Projektvarighed: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Driftsflow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Teammedlemmer: Jake Wilkins