Dream Of The Blue Emballage til spiritusflaske af Wen Liu er en højt anset vinder af den meget prestigefyldte 2026 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2026
Dream Of The Blue Emballage til spiritusflaske
af Wen Liu
Klient: Shenzhen Oracle Creative Design Co.,Ltd.
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Dream Of The Blue Emballage til spiritusflaske
Dream Of The Blue er en flaskeemballage designet til en premium kinesisk baijiu. Flasken bevarer brandets klassiske silhuet og tilføjer et rustningsmotiv inspireret af filmen Investiture of the Gods, med fint udskårne antikke mønstre over hele overfladen. Hele flasken, inklusive rustningsrelieffet, er formet som ét enkelt stykke glas gennem en støbeproces i ét stykke, hvilket holder produktionsomkostningerne nede. Emblemet på forsiden er fremstillet af genanvendt aluminium. Emballagen måler 105 gange 105 gange 308 millimeter.
Anerkendelsen
Om A' Design Award i Bronze
Dream Of The Blue Emballage til spiritusflaske er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dream Of The Blue Emballage til spiritusflaske forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dream Of The Blue Emballage til spiritusflaske tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
- Dimensioner & Emballage
- 105mm×105mm×308mm
- Tags
- Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
- Produktionsteknologi
- The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
- Designudfordring
- The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
- Forskning
- The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value. - Inspiration
- More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
- Projektvarighed
- Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd. - Driftsflow
- This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
- Teammedlemmer
- Creative Direction: Wen Liu
Design Execution: Shaokun Xiao
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