Planetarium Kulturelle og kreative produkter af Alan Guo

Planetarium Kulturelle og kreative produkter af Alan Guo er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.

SølvEmballage· 2025

Planetarium Kulturelle og kreative produkter

af Alan Guo

Klient: Beijing Planetarium

Vinder af A' Design Award i Sølv i kategorien Emballage

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Farver

Designet

Om Planetarium Kulturelle og kreative produkter

Denne termoflaske er en del af en større produktserie, der omfatter frimærker, bogmærker, tapes, stoftasker og andre artikler. Inspireret af astronauter formidler designene en følelse af vægtløshed og udforsker forholdet mellem menneskeheden og universet. Fra en svævende, rumtematisk kop til en stoftaske med en hånd, der holder fast i en astronauts livline, legemliggør hvert produkt fantasifuld historiefortælling. Kollektionen har til formål at vække offentlighedens nysgerrighed om kosmos og fremme et rationelt og omtænksomt perspektiv på menneskehedens plads i det.

Anerkendelsen

Om A' Design Award i Sølv

Planetarium Kulturelle og kreative produkter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Planetarium Kulturelle og kreative produkter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Planetarium Kulturelle og kreative produkter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensioner & Emballage: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Produktionsteknologi: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Designudfordring: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Forskning: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Projektvarighed: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Driftsflow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.