Tels Cargo Brandidentitet af Nargiza Usmanova er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Jern i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
JernReklame· 2025
Tels Cargo Brandidentitet
Klient: TELS Cargo
Vinder af A' Design Award i Jern i kategorien Reklame
Verificeret Prisvinder
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Om Tels Cargo Brandidentitet
Tels Cargo er en brandidentitet skabt til en europæisk transportvirksomhed med fokus på automobilfragt. Logoet bevarer den oprindelige typografi, farvepalette og symbolet med fem striber fra en palle, så genkendeligheden bevares. Et cirkulært element repræsenterer solen og lys. Bogstaverne G og O i ordet Cargo er sammenføjet for at antyde bevægelse. Identiteten anvendes på lastbildesign, vægkalendere, kontorartikler, lykønskningskort, vandflasker, tasker, vægure, udstillingsstande og gaver. En grå og orange farvepalette understøtter et moderne og professionelt udtryk.
Anerkendelsen
Om A' Design Award i Jern
Tels Cargo Brandidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Tels Cargo Brandidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Tels Cargo Brandidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensioner & Emballage
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tags
- Branding, Identity, Graphic design, Logo design, Visual design
- Produktionsteknologi
- All advertising product layouts are created using graphic design software.
- Designudfordring
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Forskning
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspiration
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Projektvarighed
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Driftsflow
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Patenter
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Billedkreditering
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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