Yanghe Naked Bottle Liquor Baijiu-flaskeemballage af Liandong Zhang and Xueqian Zhang er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Guld i konkurrencekategorien Emballagedesign.
GuldEmballage· 2025
Yanghe Naked Bottle Liquor Baijiu-flaskeemballage
af Liandong Zhang and Xueqian Zhang
Klient: Jiangsu Yanghe Distillery Co., Ltd
Vinder af A' Design Award i Guld i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #170767Designet
Om Yanghe Naked Bottle Liquor Baijiu-flaskeemballage
Yanghe Naked Bottle Liquor er et emballagedesign til baijiu, en kinesisk destilleret spiritus. Krystalglasflasken forener en klassisk blommeflaskeform med enkle, moderne linjer. En gedehornsstruktur på flasken refererer til brandets traditionelle gedemønster. Sommerfugleetiketten er bevaret og forfinet med rene linjer og en afdæmpet farvekombination. Flaskens blågrønne tone skiller sig ud på butikshylderne. Designet har til formål at give enkel flaskespiritus en højere oplevet værdi og en tydelig brandidentitet. Flasken måler 76 gange 76 gange 257 millimeter.
Anerkendelsen
Om A' Design Award i Guld
Yanghe Naked Bottle Liquor Baijiu-flaskeemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Yanghe Naked Bottle Liquor Baijiu-flaskeemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Yanghe Naked Bottle Liquor Baijiu-flaskeemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensioner & Emballage
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Produktionsteknologi
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Designudfordring
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Forskning
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Projektvarighed
- From November 2024 Nanjing, Jiangsu, China
- Driftsflow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Teammedlemmer
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Billedkreditering
- Jiangsu Yanghe Distillery Co., Ltd
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