Amores Skønhedslounge af A4DH Branding Services er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2025
Amores Skønhedslounge
Klient: A4 Design House
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #169511Designet
Om Amores Skønhedslounge
Amores, en premium skønhedslounge i Dubai, legemliggør elegance gennem en brandidentitet, der forener modernitet med kulturel arv. Designet til at tiltrække et forskelligartet klientel med fokus på fornemme emiratiske kvinder, trækker dets visuelle sprog på klassiske elementer fra skønhedsindustrien som spejle, kamme, kroner og sakse, genfortolket i vintage-stil. Inspireret af arabisk arkitektur og motiver fra Golfregionen som palmer og gazeller, formidler identiteten ynde og tradition. En jordnær farvepalette afspejler UAE's landskaber, mens en skræddersyet logotype forstærker femininitet på tværs af alle kontaktpunkter.
Anerkendelsen
Om A' Design Award i Sølv
Amores Skønhedslounge er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Amores Skønhedslounge forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Amores Skønhedslounge er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensioner & Emballage
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Produktionsteknologi
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Designudfordring
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Forskning
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Projektvarighed
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Driftsflow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Teammedlemmer
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Billedkreditering
- Photographer Ali Moradi, Amores, 2024.
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