Fiery Spark Feifei Brandkarakter af Fei Tian, Ning Huang and Wenqing Zhu er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Sølv i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
SølvReklame· 2025
Fiery Spark Feifei Brandkarakter
af Fei Tian, Ning Huang and Wenqing Zhu
Klient: iflytek Co.,Ltd.
Vinder af A' Design Award i Sølv i kategorien Reklame
Verificeret Prisvinder
Verificer Prisstatus for #162636Designet
Om Fiery Spark Feifei Brandkarakter
Fiery Spark Feifei er en brandkarakter skabt til iFLYTEK, en virksomhed der arbejder inden for kunstig intelligens. Karakteren har en enkel form med elegante linjer og et venligt udseende. Hvid er den dominerende farve, som udtrykker åbne muligheder inden for kunstig intelligens, mens accentfarverne er hentet fra brandets logo. Fiery Spark Feifei fungerer som online assistent på virksomhedens hjemmeside og applikationer, hvor den tilbyder spørgsmål-og-svar-tjenester. Karakteren optræder også i kulturprodukter, kampagner og udstillinger.
Anerkendelsen
Om A' Design Award i Sølv
Fiery Spark Feifei Brandkarakter er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Fiery Spark Feifei Brandkarakter forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Fiery Spark Feifei Brandkarakter er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
- Dimensioner & Emballage
- Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
- Tags
- IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
- Produktionsteknologi
- Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
- Designudfordring
- The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
- Forskning
- Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
- Inspiration
- Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
- Projektvarighed
- The project started in February 2024 in Hefei.
- Driftsflow
- Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
- Teammedlemmer
- Fei Tian, Ning Huang, Wenqing Zhu
- Billedkreditering
- iflytek Co.,Ltd.
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