Passion Fruit Øl af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Passion Fruit Øl
af Jin Zhang
Klient: Wuhan Sanbu Brand Design
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
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Om Passion Fruit Øl
2024 er Dragens år i Kina. Denne øls brand hedder "Golden Dragon Spring", så designeren har afbildet "dragen", som repræsenterer brandets ånd og den kinesiske ånd, hvilket bliver et vigtigt visuelt element i denne emballage. Samtidig er dette en håndværksøl med passionsfrugtsmag. Designeren bruger passionsfrugtens grene og blade samt de vigtigste ingredienser i ølbrygning, hvedeaks og humle, til at skabe en levende scene, der fremhæver passionsfrugtens forfriskende smag.
Anerkendelsen
Om A' Design Award i Bronze
Passion Fruit Øl er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Passion Fruit Øl forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Passion Fruit Øl tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
- Dimensioner & Emballage
- height 250mm x diameter 80mm
- Tags
- Beer, Jinlongquan, SANBU Design, Wuhan packaging design
- Produktionsteknologi
- The bottle is made of iron
- Designudfordring
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Forskning
- Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
- Inspiration
- The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
- Projektvarighed
- The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
- Driftsflow
- The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
- Patenter
- InBev jinlongquan beer (Hubei) Co., Ltd
- Teammedlemmer
- Designer: Jin Zhang
illustration: Jin Zhang
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