Judinstrom Beer Ølemballage af Olha Takhtarova er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2024
Judinstrom Beer Ølemballage
Klient: SOTB and D
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #160960Designet
Om Judinstrom Beer Ølemballage
Judinstrom Beer er et emballagedesign skabt til et mikrobryggeri i Montreal, Canada. Emballagen anvender en standard 473 ml dåse af aluminium med en etiket på 5 gange 8 tommer trykt ved hjælp af fleksografi. Skandinaviske motiver præsenteres i en moderne fortolkning gennem flade grafiske illustrationer og en skrifttype med lige linjer og vinkler. Farvepaletten kombinerer dyb blå, grå nuancer og hvid. Det minimalistiske layout sikrer, at mærkenavn, øltype og alkoholindhold forbliver læsbare, mens en fælles visuel kerne gør det muligt at tilføje flere ølstile til sortimentet.
Anerkendelsen
Om A' Design Award i Jern
Judinstrom Beer Ølemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Judinstrom Beer Ølemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Judinstrom Beer Ølemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensioner & Emballage
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Produktionsteknologi
- Standard aluminum can 473 ml, Flexography.
- Designudfordring
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Forskning
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Projektvarighed
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Driftsflow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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