Borna Sazegan Brand Identitet af Doraj Design House er en højt anset vinder af den meget prestigefyldte 2025 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2025
Borna Sazegan Brand Identitet
Klient: Doraj Design House
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #160893Designet
Om Borna Sazegan Brand Identitet
Book Text: Borna Sazegan er en brand identitet skabt til en virksomhed, der opfører store konstruktioner. Identiteten er baseret på linjer, inspireret af de krydsende linjer i metalkonstruktioner brugt i byggeri. Disse linjer danner dyrefigurer, hvori detaljer fra en bygningskonstruktion kan ses. Hvert dyr bærer en betydning: næsehornet symboliserer styrke og udholdenhed, hesten hastighed, hjorten skønhed, og løven leder gruppen. Varme og kolde farver i paletten formidler styrke sammen med ro. Illustrationerne kan bruges som detaljer eller i deres fulde form.
Anerkendelsen
Om A' Design Award i Bronze
Borna Sazegan Brand Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Borna Sazegan Brand Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Borna Sazegan Brand Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensioner & Emballage
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Produktionsteknologi
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Designudfordring
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Forskning
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Projektvarighed
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Driftsflow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patenter
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- Teammedlemmer
- Mohammad Roustaei, Amirhossein Paydar
- Billedkreditering
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Sponsoreret
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