The Magic Ship Of The Orient Multimedia Videoer af Liang Wu

The Magic Ship Of The Orient Multimedia Videoer af Liang Wu er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Scenekunst, Scene, Stil og Scenografidesign.

JernScenekunst· 2024

The Magic Ship Of The Orient Multimedia Videoer

af Liang Wu

Klient: College of Fashion and Design,Donghua University

Vinder af A' Design Award i Jern i kategorien Scenekunst

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Farver

Designet

Om The Magic Ship Of The Orient Multimedia Videoer

Værket konstruerer en scenografi med orientalske kulturelle elementer, hvor kinesiske foldevifter, pipa og motorer kombineres til et enormt rumskib. Videoen anvender 3D-animation, AIGC og 3D-teknologi uden briller, som giver publikum mulighed for at opleve tidsrejser med landskaber, føniks, kinesiske haver, Shikumen og Shanghai som motiver. I baggrunden af modeshowet har designeren anvendt AI-genererede gigantiske animationer, der interagerer med mere end 60 modeller og afspejler tøjets designelementer. Værket integrerer virtuelle og virkelige elementer for at supplere modeshowet.

Anerkendelsen

Om A' Design Award i Jern

The Magic Ship Of The Orient Multimedia Videoer er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. The Magic Ship Of The Orient Multimedia Videoer forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. The Magic Ship Of The Orient Multimedia Videoer respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensioner & Emballage: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Produktionsteknologi: Three-Dimensional Animation and AIGC
Designudfordring: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Forskning: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Projektvarighed: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Driftsflow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patenter: none
Teammedlemmer: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Billedkreditering: none