Green Field Watchmen Emballage til Ris af Peng Guozhi er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2024
Green Field Watchmen Emballage til Ris
af Peng Guozhi
Klient: Peng Guozhi Strategic Packaging Studio
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #159138Designet
Om Green Field Watchmen Emballage til Ris
Emballagedesignet til denne serie af økologisk ris er også forankret i dybtgående strategiske indsigter. Med den hurtige udvikling af den kinesiske økonomi prioriterer forbrugere i Kina sikkerhed og smag, når de køber ris. Efter at have bemærket, at økologiske rismærker hovedsageligt lægger vægt på sikkerhed uden at anerkende den større værdi af velsmag, gav teamet mærket navnet Green Field Watchmen. Teamet fremhæver salgsargumentet om, at økologisk ris er mere velsmagende, hvilket afspejles i skabelsen af denne serie.
Anerkendelsen
Om A' Design Award i Sølv
Green Field Watchmen Emballage til Ris er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Green Field Watchmen Emballage til Ris forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Green Field Watchmen Emballage til Ris er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- Dimensioner & Emballage
- Width 245mm xDepth 90mm x Height 340mm
- Tags
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- Produktionsteknologi
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- Designudfordring
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - Forskning
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- Inspiration
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- Projektvarighed
- October 2023,launched in Hangzhou, China.
- Driftsflow
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- Teammedlemmer
- Peng GuoZhi
Sponsoreret
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