Yuan Li Sheng Huo Brandlogodesign af Fullspeed Network Technologies Hangzhou er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2024
Yuan Li Sheng Huo Brandlogodesign
af Fullspeed Network Technologies Hangzhou
Klient: Meituan
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om Yuan Li Sheng Huo Brandlogodesign
Yuan Li Sheng Huo er et brandlogo skabt til et detailbrand, der tilbyder raffinerede daglige fornødenheder. Logoet er opbygget af en sekskant dannet ved at skære trekanter fra et kvadrat, hvilket skaber en form, der minder om en æske i stand til at rumme mange genstande. Cirkler i mærket antyder små planeter og genlyder lyden af brandnavnet. En livlig orange fungerer som hovedfarve, og bogstaverne er tegnet med flydende linjer i ensartede skråvinkler. Logoet anvendes på produktemballage for at styrke brandgenkendelsen blandt unge voksne.
Anerkendelsen
Om A' Design Award i Bronze
Yuan Li Sheng Huo Brandlogodesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yuan Li Sheng Huo Brandlogodesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yuan Li Sheng Huo Brandlogodesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Dimensioner & Emballage
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Tags
- logo design, vigor, refinement, super symbol, geometric elements
- Produktionsteknologi
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Designudfordring
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Forskning
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - Projektvarighed
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Driftsflow
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
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