Heu 70th Anniversary Logo og Visuelt Identitetssystem af Li Tiebin er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

SølvGrafik· 2024

Heu 70th Anniversary Logo og Visuelt Identitetssystem

af Li Tiebin

Klient: Harbin Engineering University

Vinder af A' Design Award i Sølv i kategorien Grafik

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Designet

Om Heu 70th Anniversary Logo og Visuelt Identitetssystem

Dette design fremviser succesfuldt skolens 70-årige udviklingshistorie. Gennem datastudier og campusundersøgelser benytter det innovativt totemer som metode til at udtrykke fortællingens forløb. Det integrerer elementer fra skolens historiske kultur og videnskabelige forskningsteknologi. Billederne er forenklet til symboler og reorganiseret for at formidle budskabet. Kombineret med bølgelinjer danner det et værdigt 70-logo, som styrker læsbarheden i designkommunikationen. Det præsenterer skolens unikke charme og enestående præstationer for verden.

Anerkendelsen

Om A' Design Award i Sølv

Heu 70th Anniversary Logo og Visuelt Identitetssystem er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Heu 70th Anniversary Logo og Visuelt Identitetssystem forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Heu 70th Anniversary Logo og Visuelt Identitetssystem er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

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Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensioner & Emballage: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Produktionsteknologi: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Designudfordring: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Forskning: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Projektvarighed: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Driftsflow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Teammedlemmer: Li Tiebin
Billedkreditering: Li Tiebin, 2022.