Hand over Hand Brandidentitet af Yiwen Zhang er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2024
Hand over Hand Brandidentitet
af Yiwen Zhang
Klient: Hand over Hand
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om Hand over Hand Brandidentitet
Hand over Hand er en brandidentitet skabt til en udbyder af specialundervisningstjenester. Identiteten bevarer de håndtegnede hånd- og bogelementer fra det tidligere logo for at sikre kontinuitet og personlighed. Analogue, en moderne skrifttype med bløde kurver og bogstavformer med høj kontrast, understøtter en venlig og imødekommende tone. Cirkulære og firkantede geometriske udsnit skaber en afbalanceret komposition, der afspejler regional og demografisk mangfoldighed. Systemet anvendes på sociale medier, hjemmesider, e-bøger, udendørs reklamer, magasiner, emballage og visitkort.
Anerkendelsen
Om A' Design Award i Bronze
Hand over Hand Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Hand over Hand Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Hand over Hand Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensioner & Emballage
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Produktionsteknologi
- Adobe Creative Suite, Figma as the main development tool for this project.
- Designudfordring
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Forskning
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Projektvarighed
- The project started in July 2023 and finished in Sep 2023, in New York.
- Driftsflow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Teammedlemmer
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
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