Martial Essence In Brew Spirituøs Essens i Brygning af Zhejiang Sci-Tech University er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Martial Essence In Brew Spirituøs Essens i Brygning
af Zhejiang Sci-Tech University
Klient: Zhejiang Sci-Tech University
Vinder af A' Design Award i Bronze i kategorien Emballage
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Om Martial Essence In Brew Spirituøs Essens i Brygning
Bogtekst: Spirituøs Essens i Brygning er et emballagedesign til Laojiuhan, en destilleret spiritus fra Yongjia, Wenzhou. Designet anvender Fenglin Southern Fist, en lokal kampsport, som sit primære visuelle element. Gyldne linjer optegner seks klassiske bevægelser, og produktnavnet er skrevet med fed kalligrafi. Et dråbemønster under det sidste tegn refererer til destillationsprocessen. Flasken har en mat sort finish og en guldfarvet metalkapsel. Flaske og kapsel er indgraveret med bjerg- og flodmotiver, som tilføjer regional karakter og et skridsikkert greb. Flasken rummer 500 milliliter.
Anerkendelsen
Om A' Design Award i Bronze
Martial Essence In Brew Spirituøs Essens i Brygning er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Martial Essence In Brew Spirituøs Essens i Brygning forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Martial Essence In Brew Spirituøs Essens i Brygning tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
- Dimensioner & Emballage
- Bottle: 500ml
- Tags
- Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
- Produktionsteknologi
- The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
- Designudfordring
- In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
- Forskning
- After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
- Inspiration
- The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
- Projektvarighed
- The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
- Driftsflow
- The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
- Teammedlemmer
- Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang
Sponsoreret
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