Vivo X Series Udendørs reklameinstallation af Output er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
SølvReklame· 2024
Vivo X Series Udendørs reklameinstallation
af Output
Klient: Output
Vinder af A' Design Award i Sølv i kategorien Reklame
Verificeret Prisvinder
Verificer Prisstatus for #153807Designet
Om Vivo X Series Udendørs reklameinstallation
Vivo X Series er en udendørs reklameinstallation præsenteret ved North Bund i Shanghai. Installationen gengiver to mobiltelefoner i skala 1:1 og danner en foldbar kæmpeskærm på op til 8 meter i højden og næsten 12 meter i længden. High-definition LED-skærme, buede LED-skærme og reklamematerialer med forskellige overfladeteksturer matcher de faktiske enheders udseende og finish. Radarsporing, kropsregistrering og 3D-teknologi til det blotte øje gør det muligt for folk at interagere med det digitale indhold. Hver skærm følger hovedfarveskemaet for én telefonmodel.
Anerkendelsen
Om A' Design Award i Sølv
Vivo X Series Udendørs reklameinstallation er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Vivo X Series Udendørs reklameinstallation forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Vivo X Series Udendørs reklameinstallation er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
- Dimensioner & Emballage
- This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
- Tags
- Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
- Produktionsteknologi
- During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device. - Designudfordring
- Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish. - Forskning
- Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
- Inspiration
- The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
- Projektvarighed
- The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
- Driftsflow
- By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
- Billedkreditering
- Secrecy
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