Loading Smykkeshowroom af Zhe Huang er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Sølv i konkurrencekategorien Indretning og Udstillingsdesign.

SølvIndretning· 2024

Loading Smykkeshowroom

af Zhe Huang

Klient: Fujian Zhengnan Construction Engineering design Co., LTD

Vinder af A' Design Award i Sølv i kategorien Indretning

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Farver

Designet

Om Loading Smykkeshowroom

Loading er et smykkeshowroom beliggende i Fuzhou, Kina. Rummet er 5,5 meter højt, og dets struktur er omorganiseret gennem hævede og forsænkede geometriske former. Cirkulære og rektangulære former opdeler udstillings- og serviceområderne, mens buede linjer flyder gennem interiøret. De fleste materialer er genbrugt fra nedrevne projekter, hvilket reducerer spild og sænker omkostningerne. Glasmursten skaber indirekte belysning og en uregelmæssig vægoverflade, så bygningen minder om en gaveæske af lys. Målet var at erstatte den traditionelle showroommodel for smykker med et afslappet og åbent rum.

Anerkendelsen

Om A' Design Award i Sølv

Loading Smykkeshowroom er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Loading Smykkeshowroom forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Loading Smykkeshowroom er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensioner & Emballage: This project does not use too special materials, many of them are converted from waste materials.
Tags: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Produktionsteknologi: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Designudfordring: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Forskning: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Projektvarighed: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Driftsflow: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Billedkreditering: Photographer Zhou Yuedong 2021.