CZBank Youth Speech Contest Begivenhedens Visuelle Identitet af Zhejiang Gongshang University er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2024
CZBank Youth Speech Contest Begivenhedens Visuelle Identitet
af Zhejiang Gongshang University
Klient: CZBank
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om CZBank Youth Speech Contest Begivenhedens Visuelle Identitet
CZBank Ungdomstaleskonkurrence er den primære visuelle identitet skabt til en årlig taleevent arrangeret af CZBank for unge deltagere. Konkurrencens tema handler om at bevare kultur som rødder og skabe en bedre fremtid. Designet kombinerer en talemikrofon med trærødder i en tredimensionel linjeform. Sammenflettede former og transparente materialer udtrykker overleveringen af kulturel arv. Det visuelle udtryk er udvidet til eventplakater, talestedet og udendørs promovering, så det passer til medier, livestreaming og brug på stedet.
Anerkendelsen
Om A' Design Award i Bronze
CZBank Youth Speech Contest Begivenhedens Visuelle Identitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. CZBank Youth Speech Contest Begivenhedens Visuelle Identitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. CZBank Youth Speech Contest Begivenhedens Visuelle Identitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
- Tags
- Culture, Innovation, Competition
- Designudfordring
- In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
- Forskning
- The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
- Inspiration
- In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
- Projektvarighed
- The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
- Driftsflow
- Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
- Teammedlemmer
- Designer: Kan Zhao
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