Novus Organics ACV Emballagedesign af Shashwat Das and Ruchi Gada - Almond Branding er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2024
Novus Organics ACV Emballagedesign
af Shashwat Das and Ruchi Gada - Almond Branding
Klient: Novus Organics
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #152622Designet
Om Novus Organics ACV Emballagedesign
Novus Organics Æblecidereddike havde til formål at etablere en uovertruffen kvalitetsstandard på det indiske marked ved at overgå konkurrenterne i koncentration og renhed. Dette emballagedesign blev skabt for at komplementere dets unikhed med vægt på simplicitet og elegance. Den rene, transparente etiket fremviser produktets naturlige skønhed. Ved hjælp af en minimalistisk linjetegningsstil indfanger designet essensen af håndplukkede, økologiske ingredienser i overensstemmelse med en forpligtelse til fremragenhed og bæredygtighed. Emballagen er plastikfri og genanvendelig, hvilket understreger miljøansvar.
Anerkendelsen
Om A' Design Award i Bronze
Novus Organics ACV Emballagedesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Novus Organics ACV Emballagedesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Novus Organics ACV Emballagedesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.
No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. - Dimensioner & Emballage
- Limited Colour Palette
The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. - Tags
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
- Produktionsteknologi
- Sustainable & Planet Friendly Packaging Design
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. - Designudfordring
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Forskning
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Inspiration
- Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.
The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. - Projektvarighed
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Driftsflow
- Efficient Verbal Branding:
Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.
From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. - Teammedlemmer
- Ruchi Gada,
Shashwat Das - Billedkreditering
- Optional Image #4 Picture Credits Novus Organics
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