AS Women Empowerement Firmegave af Antonia Skaraki er en højt anset vinder af den meget prestigefyldte 2024 A' Design Award i Jern i konkurrencekategorien Gaveartikler Design.
JernGaveartikler· 2024
AS Women Empowerement Firmegave
Klient: As
Vinder af A' Design Award i Jern i kategorien Gaveartikler
Verificeret Prisvinder
Verificer Prisstatus for #152153Designet
Om AS Women Empowerement Firmegave
A|S besluttede at designe en årlig firmegave som en markering og en opfordring til handling, inspireret af behovet for at styrke kvinder af enhver etnicitet, religion eller social status. Kretensisk Tsikoudia, en traditionel græsk spiritus, fyldte flasker formet til at symbolisere forskellige kvinder, hver med et distinkt leransigt som prop, stilistisk inspireret af de gamle cykladiske figurer. De formidlede temaerne Frihed, Forandring, Lighed, Retfærdighed, Uddannelse, Valg og Styrke. Hver flaske blev placeret i en dedikeret æske med kunstneriske grafiske repræsentationer og en vægplakat.
Anerkendelsen
Om A' Design Award i Jern
AS Women Empowerement Firmegave er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. AS Women Empowerement Firmegave forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. AS Women Empowerement Firmegave respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensioner & Emballage
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Produktionsteknologi
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Designudfordring
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Forskning
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Projektvarighed
- The project started in December 20 2022 until February 8 2023 in Athens
- Driftsflow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Teammedlemmer
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Billedkreditering
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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