Sogno Jewelry Design Brandidentitetssystem af Named Co. Creative Agency er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.
BronzeReklame· 2023
Sogno Jewelry Design Brandidentitetssystem
Klient: Sogno
Vinder af A' Design Award i Bronze i kategorien Reklame
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Om Sogno Jewelry Design Brandidentitetssystem
Sogno Jewelry Design er et brandidentitetssystem skabt til et smykkemærke. Logoet er afledt af planteformer, med en kurve, der minder om en stængel, og detaljer inspireret af blade tilføjet en seriftypografi. Figentræet anvendes som hovedmotiv. En cirkel er nøgleelementet og henviser til en ring samt til forbindelsen mellem to mennesker. Identiteten anvendes på illustrationer, farver, skiltning, indkøbsposer, butiksinteriør og ordresedler. Det runde ringetui åbner sig som en blomstrende blomst, og halvtreds prototyper blev testet.
Anerkendelsen
Om A' Design Award i Bronze
Sogno Jewelry Design Brandidentitetssystem er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Sogno Jewelry Design Brandidentitetssystem forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Sogno Jewelry Design Brandidentitetssystem tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
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Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Designudfordring
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Forskning
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Projektvarighed
- The project started in October 2020 in Seoul, and finished in March 2021.
- Driftsflow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
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