Snow Peak Visuel Identitet af Yunnan Tech and Business University er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2023
Snow Peak Visuel Identitet
af Yunnan Tech and Business University
Klient: Yunnan Tech and Besiness University
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
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Om Snow Peak Visuel Identitet
Genkendelse er et vigtigt evalueringsindeks i logodesign. Hvordan man anvender et simpelt designsprog til at integrere hotellet med det komplekse og foranderlige vartegn Potala-paladset er en af udfordringerne i hele designet. Potala-paladset er en hellig bygning i tibetanernes øjne. Derfor raffinerede designteamet de mest repræsentative søjleelementer som designelementer og skabte billedet af det tredimensionelle Potala-palads gennem todimensionelle teknikker, så den visuelle fremstilling formidlede en stærk regional stil.
Anerkendelsen
Om A' Design Award i Sølv
Snow Peak Visuel Identitet er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Snow Peak Visuel Identitet forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Snow Peak Visuel Identitet er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
- Dimensioner & Emballage
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
- Produktionsteknologi
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Designudfordring
- Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
- Forskning
- The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
- Inspiration
- As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
- Projektvarighed
- The project started in March 2022 in Kunming and finished in May 2022 in Kunming
- Driftsflow
- Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
- Teammedlemmer
- Liu Kaiyi
Zhang Weiwei
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