Inspiration Season Plakat af Chunyang Wang and Qianqian Yao

Inspiration Season Plakat af Chunyang Wang and Qianqian Yao er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2023

Inspiration Season Plakat

af Chunyang Wang and Qianqian Yao

Klient: Hangzhou Loft49

Vinder af A' Design Award i Bronze i kategorien Grafik

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Verificeret Prisvinder

Verificer Prisstatus for #150999

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Inspiration Season Plakat

Inspiration Season er det primære visuelle design til et designforum, der blev afholdt i en urban kreativ park i Hangzhou. Parken blev omdannet fra en tidligere kemofiberfabrik, og blåt uldgarn blev valgt til at forbinde bygningernes fortid og nutid. Den statiske plakat måler 841 gange 594 millimeter, mens bevægelsesplakaten varer ti sekunder i et lodret format. Ægte hængende uld blev filmet i 4K med et kamera og skinner, hvorefter det blev redigeret, farvekorrigeret og komponeret. Garnets rysten udtrykker øjeblikket for inspiration.

Anerkendelsen

Om A' Design Award i Bronze

Inspiration Season Plakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Inspiration Season Plakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Inspiration Season Plakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensioner & Emballage: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Produktionsteknologi: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Designudfordring: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Forskning: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Projektvarighed: Created in Hangzhou China in August 2022
Driftsflow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Teammedlemmer: Chunyang Wang
Qianqian Yao