Co-Grain Primær Funktion: Cerealieemballage af Lide Ma, Zhiyi Zou and Yuxuan Mao er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2023
Co-Grain Primær Funktion: Cerealieemballage
af Lide Ma, Zhiyi Zou and Yuxuan Mao
Klient: Co-Grain
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #150157Designet
Om Co-Grain Primær Funktion: Cerealieemballage
Bog Tekst: Co-Grain er en cerealieemballage, der kan omdannes til et fuglefoderbræt. Emballagen er fremstillet af kraftigt kraftpapir, som printes, coates, stanses, limes og formes. Når cerealierne ikke kan spises op før udløbsdatoen, ændres æsken i fire trin. En rivering i toppen danner en snor til ophængning, bunden åbnes og en holder indsættes for at skabe en stående platform, og en indre åbning rives op for at give adgang til kornet. Designet reducerer madspild og hjælper fugle med at finde føde i byerne.
Anerkendelsen
Om A' Design Award i Bronze
Co-Grain Primær Funktion: Cerealieemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Co-Grain Primær Funktion: Cerealieemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Co-Grain Primær Funktion: Cerealieemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
- Dimensioner & Emballage
- Length 86mm Width 100mm Height 225mm
- Tags
- cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
- Produktionsteknologi
- Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
- Designudfordring
- During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
- Forskning
- We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
- Inspiration
- We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
- Projektvarighed
- The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
- Driftsflow
- This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
- Patenter
- Patent application in process
- Teammedlemmer
- Designer: Zhiyi Zou
Designer: Yuxuan Mao
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