Waaron Kuu's Branding Design af Shawn Goh Chin Siang

Waaron Kuu's Branding Design af Shawn Goh Chin Siang er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2023

Waaron Kuu's Branding Design

af Shawn Goh Chin Siang

Klient: Hai Soon Leong Sdn.Bhd

Vinder af A' Design Award i Bronze i kategorien Grafik

13,375

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Verificer Prisstatus for #149135

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Farver

Designet

Om Waaron Kuu's Branding Design

Waaron Kuu's er en restaurant, der repræsenterer de seks store etniske kulturer i Malaysia. For at fremhæve mærkets overordnede skønhed brugte holdet dyb lilla til at understrege hver kulturel karakter og tilføjede traditionelle spil og instrumenter. De brugte også forskellige lokale elementer til at dekorere illustrationerne, placeret i forskellige hjørner af restauranten og på skåle og emballage. Designet præsenterer ikke kun de seks store etniske kulturer i Malaysia, men skaber også et unikt brandimage for restauranten.

Anerkendelsen

Om A' Design Award i Bronze

Waaron Kuu's Branding Design er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Waaron Kuu's Branding Design forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Waaron Kuu's Branding Design tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensioner & Emballage: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tags: Malaysia, Malaysia Food, Branding Design
Produktionsteknologi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Designudfordring: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Forskning: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspiration: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Projektvarighed: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Driftsflow: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Patenter: waaron kuns, 2023
Billedkreditering: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.