Plant Professor Fødevareemballage af Hangzhou Chancemate Tech Corp. er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2023
Plant Professor Fødevareemballage
af Hangzhou Chancemate Tech Corp.
Klient: Shanghai Jiashang Information Technology Co., LTD
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #149013Designet
Om Plant Professor Fødevareemballage
Plant Professor er en emballageserie til et plantebaseret fødevaremærke rettet mod unge, urbane forbrugere i Kina. Sortimentet omfatter lette dumplings, gelé og kaffe. En flad visuel stil forener serien og kombinerer information om ingredienser og kalorier i ét identifikationssystem. Figurative mønstre og abstrakte grafikker er arrangeret i en bevidst løs orden for at skabe en afslappet stemning. Etiketterne på forsiden viser mærket, produktet og ingrediensforholdet. De kompakte æsker er fremstillet af genanvendeligt papir med miljøvenlige trykmaterialer og passer nemt i en taske.
Anerkendelsen
Om A' Design Award i Bronze
Plant Professor Fødevareemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Plant Professor Fødevareemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Plant Professor Fødevareemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Dimensioner & Emballage
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - Tags
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- Produktionsteknologi
- Recyclable paper, environmentally friendly printing materials
- Designudfordring
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Forskning
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Projektvarighed
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Driftsflow
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Teammedlemmer
- Jin Xie
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