Dalian Seafood Logo og emballagedesign af Ju Jijing er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2023

Dalian Seafood Logo og emballagedesign

af Ju Jijing

Klient: Northeastern University of China

Vinder af A' Design Award i Bronze i kategorien Grafik

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Farver

Designet

Om Dalian Seafood Logo og emballagedesign

Book Text: Dalian Seafood er en brandidentitet og emballagedesign til spiseklare marine produkter. Logoet og de tilhørende grafiske elementer er anvendt på en enkelt pakke, en aflang udtrækkelig gaveæske med tre mindre æsker samt emballagedåser. Abstrakte illustrationer er udformet ud fra karakteristika ved forskellige havdyr og arrangeret i gentagne og forskudte mønstre. Kraftige farvekontraster giver serien et friskt udtryk. Emballagen er digitalt printet med en mat finish på genanvendelige materialer, og den udtrækkelige gaveæske er let at åbne.

Anerkendelsen

Om A' Design Award i Bronze

Dalian Seafood Logo og emballagedesign er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Dalian Seafood Logo og emballagedesign forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Dalian Seafood Logo og emballagedesign tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensioner & Emballage: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Produktionsteknologi: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Designudfordring: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Forskning: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Projektvarighed: The project was launched in September 2022 and completed in November 2020.
Driftsflow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Billedkreditering: Ju Jijing，2022.