Chaos Pogo Brandmaskot af Xudong Zhang and Hao Tan

Chaos Pogo Brandmaskot af Xudong Zhang and Hao Tan er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Reklame, Marketing og Kommunikationsdesign.

JernReklame· 2023

Chaos Pogo Brandmaskot

af Xudong Zhang and Hao Tan

Klient: Chaos Pogo

Vinder af A' Design Award i Jern i kategorien Reklame

16,646

Verificeret Prisvinder

Verificer Prisstatus for #147863

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Chaos Pogo Brandmaskot

Wow er en brandmaskot skabt til Chaos Pogo, et åbent pub-brand med fokus på unge mennesker. Maskotten er baseret på honninggrævlingen, et dyr der ses som et symbol på lidenskab, ungdom og mod. Et fladt hoved med hvidt hår, skarpe kløer og en markant hale gør karakteren let genkendelig. Faste øjne med rosenrøde pupiller tilføjer et strejf af mystik. Det dristige udseende afspejler brandets kultur og karakter. Symboler udledt fra maskotten anvendes også på brandets produkter, hvilket styrker båndet mellem kunderne og brandet.

Anerkendelsen

Om A' Design Award i Jern

Chaos Pogo Brandmaskot er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Chaos Pogo Brandmaskot forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Chaos Pogo Brandmaskot respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Produktionsteknologi: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Designudfordring: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Forskning: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Projektvarighed: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Driftsflow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Teammedlemmer: Xudong Zhang and Hao Tan