Golden Cat Øl af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.

JernEmballage· 2023

Golden Cat Øl

af Jin Zhang

Klient: InBev jinlongquan beer (Hubei) Co., Ltd

Vinder af A' Design Award i Jern i kategorien Emballage

13,680

Verificeret Prisvinder

Verificer Prisstatus for #146768

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Golden Cat Øl

Dette er en øl til natforbrug. Designeren har udvalgt den kat, som forbrugerne holder meget af, som hovedbilledet at designe, så øllet hurtigt kan etablere følelsesmæssig forbindelse med forbrugerne og samtidig øge intimiteten. Samtidig er den kat, der kan lide nataktiviteter, meget konsistent med placeringen af denne vins forbrugstid (natforbrug). Endelig brugte designeren også klassiske europæiske mønstre til dekoration, hvilket gjorde hele øletiketten fuld af delikatesse.

Anerkendelsen

Om A' Design Award i Jern

Golden Cat Øl er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Golden Cat Øl forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Golden Cat Øl respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensioner & Emballage: Width 58mm x Depth 58mm x Height 188mm
Tags: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Produktionsteknologi: Glass bottle sticker
Designudfordring: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Forskning: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspiration: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Projektvarighed: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Driftsflow: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.