Effortless Emballagedesign af E2W Studio er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Effortless Emballagedesign
af E2W Studio
Klient: E2W Studio
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #146151Designet
Om Effortless Emballagedesign
Effortless er et emballagedesign for et skræddersyet hårplejebrand. Brandet tilbyder mere end 300 præcise hårplejeløsninger baseret på hårtype, livsmiljø og stylingvaner. Emballagen bærer udelukkende funktionel information, arrangeret i en klar visuel rækkefølge, så funktion og udseende forenes. Logoet anvender en humanistisk sans serif-skrifttype, og symbolet forbinder bogstavet E med en præcis skalalinje. Et variabelt gridsystem baseret på forholdet 1 til 1,414 styrer hvert layout. Hver emballage måler 52 mm i bredden, 52 mm i dybden og 190 mm i højden.
Anerkendelsen
Om A' Design Award i Sølv
Effortless Emballagedesign er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Effortless Emballagedesign forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Effortless Emballagedesign er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensioner & Emballage
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Produktionsteknologi
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Designudfordring
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Forskning
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Projektvarighed
- The project was completed in 2021.
- Driftsflow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Billedkreditering
- N/A
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