Zhong Yuan No. 1 Teemballage af Tiger Pan er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Zhong Yuan No. 1 Teemballage
af Tiger Pan
Klient: Xinyang Wenxin Tea Co., Ltd
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #145467Designet
Om Zhong Yuan No. 1 Teemballage
Zhong Yuan No. 1 er et emballagedesign til Maojian-te, en traditionel kinesisk te, der dyrkes på terrassemarker. Da teens smag er let og mild, er emballagen holdt afdæmpet og raffineret. Tedåsen er fremstillet af fortinnet stålplade med prægning og guldtryk, og matte og lakerede finish er kombineret. Dåsens form med låg minder om en teplukker med hat. Den ydre æske er fremstillet af specialfremstillet papir og lukkes med et formet bånd inspireret af vindueskarmene i gamle tebøndernes huse. Ægte teblade dekorerer båndet.
Anerkendelsen
Om A' Design Award i Sølv
Zhong Yuan No. 1 Teemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Zhong Yuan No. 1 Teemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Zhong Yuan No. 1 Teemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensioner & Emballage
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Produktionsteknologi
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Designudfordring
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Forskning
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Projektvarighed
- The project lasts 4 month, designed in Shenzhen
- Driftsflow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patenter
- Tiger Pan
- Teammedlemmer
- Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Billedkreditering
- Tiger Pan
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