New Year's Red Envelopes Røde Konvolutter til Nytår af CCB Fintech Co., Ltd. er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2023
New Year's Red Envelopes Røde Konvolutter til Nytår
Klient: China Construction Bank Corporation
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
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Om New Year's Red Envelopes Røde Konvolutter til Nytår
Nytårets Røde Konvolutter er et sæt af tre design til røde konvolutter skabt til det kinesiske nytår. Den røde konvolut er en traditionel kinesisk gave, der bruges til at fejre nytårsaften, og udtrykket Li Shi bærer betydningen af lykkevarslende ting og god lykke. Hvert design er baseret på en traditionel hilsen: den velstående fisk, den lykkebringende mandarin og græskarret for held. Grafikken uddrager formen af gamle kinesiske mønter og kombinerer denne form med hvert symbol gennem enkle prikker, linjer og flader. Hver konvolut måler 180 gange 90 millimeter.
Anerkendelsen
Om A' Design Award i Jern
New Year's Red Envelopes Røde Konvolutter til Nytår er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. New Year's Red Envelopes Røde Konvolutter til Nytår forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. New Year's Red Envelopes Røde Konvolutter til Nytår respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensioner & Emballage
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Produktionsteknologi
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Designudfordring
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Forskning
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Projektvarighed
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Teammedlemmer
- Chen Lei,Shusheng Liu
Sponsoreret
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