Bioo Bioteknologisk Lampe af Kutuko Studio er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Film, Video og Animationsdesign.
GuldFilm· 2023
Bioo Bioteknologisk Lampe
Klient: Kutuko Studio S.L.
Vinder af A' Design Award i Guld i kategorien Film
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Om Bioo Bioteknologisk Lampe
Bioo, den biologiske kontakt. En lampe, der aktiveres ved at røre ved en plante, der hviler på den baggrundsbelyste potte lavet af bæredygtige materialer som keramik og kork. Dette er Bioo lux, juvelen, der gav muligheden for at skabe billedkunst og storslået kreativitet for at matche innovationen og teknologien i denne nye lancering. Fra begyndelsen var målet klart, at skabe en spektakulær, elegant og æstetisk video.
Anerkendelsen
Om A' Design Award i Guld
Bioo Bioteknologisk Lampe er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Bioo Bioteknologisk Lampe forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Bioo Bioteknologisk Lampe skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Dimensioner & Emballage
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- Produktionsteknologi
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Designudfordring
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Forskning
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Projektvarighed
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Driftsflow
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patenter
- Kutuko Studio S.L.
- Teammedlemmer
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Billedkreditering
- Boutique Visual Kutuko Studio, Bioolux, 2021
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