Snow Zero Drikkevareemballage af China Resources Snow Breweries Ltd. er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Sølv i konkurrencekategorien Emballagedesign.
SølvEmballage· 2023
Snow Zero Drikkevareemballage
af China Resources Snow Breweries Ltd.
Klient: China Resources Snow Breweries
Vinder af A' Design Award i Sølv i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #144346Designet
Om Snow Zero Drikkevareemballage
Snow Zero er et emballagedesign til en hård danskvand med lavt alkohol- og kalorieindhold. Navnet Zero henviser til midnat, der ses som både en afslutning og en begyndelse. Uendelighedssymbolet på emballagen udtrykker idéen om fortsættelse. Tallet 0 er gengivet med en tredimensionel flydende metaleffekt for at antyde en let og forfriskende smag. Illustrationerne på flaskerne trækker på banebrydende visuelle kunststile for at give et futuristisk udtryk. De dråbeformede flasker kan samles mund mod mund, så to flasker danner et nyt uendelighedssymbol. Der anvendes aluminiumsdåser og glasflasker.
Anerkendelsen
Om A' Design Award i Sølv
Snow Zero Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Snow Zero Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Snow Zero Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensioner & Emballage
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Produktionsteknologi
- aluminum can and glass bottle
- Designudfordring
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Forskning
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Projektvarighed
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Driftsflow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
- Teammedlemmer
- Dong Yan
Weixi Zhou
Yu Zhai
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