Moon and Tea Mid Autumn Gaveæske-emballage af Chenxiang Xi

Moon and Tea Mid Autumn Gaveæske-emballage af Chenxiang Xi er en højt anset vinder af den meget prestigefyldte 2023 A' Design Award i Guld i konkurrencekategorien Emballagedesign.

GuldEmballage· 2023

Moon and Tea Mid Autumn Gaveæske-emballage

af Chenxiang Xi

Klient: 5gN² Creative Design Studio

Vinder af A' Design Award i Guld i kategorien Emballage

42,448

Verificeret Prisvinder

Verificer Prisstatus for #141633

Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Moon and Tea Mid Autumn Gaveæske-emballage

Moon and Tea Mid Autumn er en gaveæske skabt til midtefterårsfestivalen, som traditionelt fejres i Kina i måneårets ottende måned. Æsken er fremstillet af naturmaterialer såsom bambus, keramik og hvedestrå. Den indeholder månekager med lokalt farvet ris og Pu-erh-te. Hver del er designet til genbrug. Selve æsken og dækpladen i hvidt porcelæn bliver til en tebakke, mens håndtaget fungerer som en ske. Den indvendige æske kan omdannes til en månelanterne, og den kugleformede del af låget kan bruges som et røgelseskar.

Anerkendelsen

Om A' Design Award i Guld

Moon and Tea Mid Autumn Gaveæske-emballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Moon and Tea Mid Autumn Gaveæske-emballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Moon and Tea Mid Autumn Gaveæske-emballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensioner & Emballage: 24.5cm x 8.5cm x 30cm
Produktionsteknologi: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Designudfordring: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Forskning: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Projektvarighed: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Driftsflow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Teammedlemmer: Chenxiang Xi and Chenling Zhang