Artem Luxury Watch Straps Emballage af Joel Derksen er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2022
Artem Luxury Watch Straps Emballage
af Joel Derksen
Klient: Studio Otherness
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #139454Designet
Om Artem Luxury Watch Straps Emballage
Artem Luxury Watch Straps er et emballagedesign skabt til urremme fremstillet til samlere. Det ydre omslag skydes af og afslører en indre æske i matteret velumpapir, som åbnes i siden med en foldeforsegling. Et indsats i skum holder remmen på plads. Den blokagtige og skulpturelle form fremhæver skarpe kanter og teknisk præcision. Folietryk og papirer i gråt og kongeblåt giver et raffineret og teknisk udtryk. Strukturen er formgivet, så produktet præsenteres tydeligt under udpakningen.
Anerkendelsen
Om A' Design Award i Bronze
Artem Luxury Watch Straps Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Artem Luxury Watch Straps Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Artem Luxury Watch Straps Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensioner & Emballage
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Produktionsteknologi
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Designudfordring
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Forskning
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Projektvarighed
- 4 months, Netherlands
- Driftsflow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Teammedlemmer
- Creative Director: Joel Derksen
- Billedkreditering
- Photographer: Ingmar Swalue
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