ZhenYue Logo og brandidentitet af Guangzhou Cheung Ying Design Co. Ltd. er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2022
ZhenYue Logo og brandidentitet
af Guangzhou Cheung Ying Design Co. Ltd.
Klient: Guangzhou Cheung Ying Design Co., Ltd.
Vinder af A' Design Award i Bronze i kategorien Grafik
Verificeret Prisvinder
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Om ZhenYue Logo og brandidentitet
ZhenYue er et logo og en brandidentitet skabt for en forhandler af tørrede fødevarer. Logoet kombinerer formen af en traditionel bambus-tørresigte med et flettet mønster. Bogstaverne i brandnavnet er sammenflettet og forbundet, så arrangementet ligner tørrede fødevarer samlet i en sigte. Orange blev valgt som brandfarve for at udtrykke traditionelt håndværk og varme. Identiteten er tegnet i vektorformat og anvendt på detailemballage, salgssteder, webshops og reklamer. Guldfolie og screentryk anvendes på trykte materialer.
Anerkendelsen
Om A' Design Award i Bronze
ZhenYue Logo og brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. ZhenYue Logo og brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. ZhenYue Logo og brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
- Dimensioner & Emballage
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design
- Produktionsteknologi
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
- Designudfordring
- The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
- Forskning
- In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
- Inspiration
- As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
- Projektvarighed
- The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
- Driftsflow
- The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
- Teammedlemmer
- Creative Director: Zhiji Dong
Designer: Lu Gu - Billedkreditering
- Guangzhou Cheung Ying Design Co., Ltd..
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