Using Stuff Plakat af Juyoung Hwang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

BronzeGrafik· 2022

Using Stuff Plakat

af Juyoung Hwang

Klient: JIMMYnYOM

Vinder af A' Design Award i Bronze i kategorien Grafik

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Farver

Designet

Om Using Stuff Plakat

Using Stuff-projektet rekonstruerede filmplakaten ved hjælp af forskellige typer objekter. Kunstværker er inspireret af objektets originale form og funktion samt signaturen af hver film. De brugte genstande blev lavet med let at finde genstande når som helst og hvor som helst. Projektets tema dækker samfundsspørgsmål, der er aktuelle i øjeblikket (krigen mellem Rusland og Ukraine, Covid-19 osv.). Den er designet til at være let tilgængelig for seerne ved at forbinde temaer med berømte film som James Bond. Hvert værk består af levende farver og enkle baggrunde, så seerne kan fokusere mere på motivet.

Anerkendelsen

Om A' Design Award i Bronze

Using Stuff Plakat er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Using Stuff Plakat forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Using Stuff Plakat tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensioner & Emballage: A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Tags: Poster, Illust, Digitalprinting, Visual, communication
Produktionsteknologi: First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Designudfordring: The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Forskning: Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiration: By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Projektvarighed: "Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Driftsflow: These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Billedkreditering: Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.