WWI Cultural Trail Guidebog, kort af Martino Spreafico er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Trykt og Udgivet Medier Design.
JernTryk· 2022
WWI Cultural Trail Guidebog, kort
Klient: Emanuela Spedicato, SeTe srl
Vinder af A' Design Award i Jern i kategorien Tryk
Verificeret Prisvinder
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Om WWI Cultural Trail Guidebog, kort
WWI Kulturvandring er en guidebog med et foldekort til en bjergsti i de italienske alper. Bogen har 94 sider og måler 185 gange 235 millimeter. En papirfold på den sidste side rummer et kort i målestoksforholdet 1 til 25.000, som foldes ud til 700 gange 700 millimeter. Stiens otte etaper er beskrevet med detaljer om længde, højdeforskel og tidsforbrug. Gamle fotografier, digte og korte tekster genkalder Første Verdenskrig i de samme bjerge. En mørkegrøn farvepalet og skrivemaskinelignende skrifttyper understreger periodens stemning. Vandrere kan medbringe kun det lettere kort på ruten.
Anerkendelsen
Om A' Design Award i Jern
WWI Cultural Trail Guidebog, kort er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. WWI Cultural Trail Guidebog, kort forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. WWI Cultural Trail Guidebog, kort respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensioner & Emballage
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Produktionsteknologi
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Designudfordring
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Forskning
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Projektvarighed
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Driftsflow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patenter
- ©Emanuela Spedicato 2021
- Teammedlemmer
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
Sponsoreret
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