Crcrta Virksomhedsidentitet af Zilong Chen and Chao Yang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
BronzeGrafik· 2022
Crcrta Virksomhedsidentitet
Klient: Communication University of Zhejiang
Vinder af A' Design Award i Bronze i kategorien Grafik
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Om Crcrta Virksomhedsidentitet
Crcrta er en virksomhedsidentitet designet til Chinese Research Centre for Radio and TV Art, en statslig myndighed. Logoet kombinerer grafik og tekst. Farveskemaet anvender fjernsynets tre primærfarver, rød, grøn og blå. Et kamerasymbol er dannet af tre geometriske former. To rektangler refererer til filtre og papir, der anvendes i radio- og fjernsynsbranchen. Trekanten refererer til et objektiv eller en højttaler. Bogstaverne CRCRTA løber gennem grafikken fra venstre mod højre for at udtrykke idéen om kommunikation. Identiteten har ingen fast størrelse og kan skaleres, så den passer til forskellige medier.
Anerkendelsen
Om A' Design Award i Bronze
Crcrta Virksomhedsidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Crcrta Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Crcrta Virksomhedsidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensioner & Emballage
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Produktionsteknologi
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Designudfordring
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Forskning
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Projektvarighed
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Driftsflow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Teammedlemmer
- Designer:Chen Zilong and Creative Director:Yang Chao
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