Dona Vitamina Brand Identity af Ruis Vargas er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Sølv i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
SølvGrafik· 2022
Dona Vitamina Brand Identity
af Ruis Vargas
Klient: Laika
Vinder af A' Design Award i Sølv i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #134862Designet
Om Dona Vitamina Brand Identity
Dona Vitamina er et brandidentitetsprojekt skabt for et eksisterende juicebrand. Logotypen viser en skeløjet victoriansk dame, der nipper til en juice – et humoristisk billede af en kvinde, der ejer sig selv. For at udvide den idé blev en serie illustrationer af kvinder af forskellige etniciteter tegnet i en stencil-stil og parret med korte, morsomme sætninger. Illustrationerne optræder på menuer, emballage, poser, postkort, klistermærker og en stor håndlavet væg. De fleste trykte elementer blev produceret ved offsettryk i CMYK-farver, og poserne blev serigraferet.
Anerkendelsen
Om A' Design Award i Sølv
Dona Vitamina Brand Identity er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Dona Vitamina Brand Identity forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Dona Vitamina Brand Identity er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
- Dimensioner & Emballage
- Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
- Tags
- Branding, Logotype, Package, label, illustration
- Produktionsteknologi
- Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
- Designudfordring
- The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
- Forskning
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
- Inspiration
- Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
- Projektvarighed
- The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
- Driftsflow
- The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
- Patenter
- Laika
- Teammedlemmer
- Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
- Billedkreditering
- Photo by: Madelaine Seagram and Laika
Sponsoreret
Udforsk Udover Designers.org
Opdag produkter, tjenester og muligheder fra vores annoncepartnere.
Mere at Udforske
Relaterede Design
Udforsk flere prisvindende design fra samme kategori, udvalgt efter fortjeneste.
