Zhu Xixi Gaveæske af Jin Zhang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Emballagedesign.
JernEmballage· 2022
Zhu Xixi Gaveæske
af Jin Zhang
Klient: Wuhan Sanbu Brand Design
Vinder af A' Design Award i Jern i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #134487Designet
Om Zhu Xixi Gaveæske
2022 er tigerens år i den kinesiske månekalender. Den mest direkte måde er at bruge tigergrafik. Designeren bruger den lignende udtale af tiger og velsignelse på kinesisk og bruger fem tigre til at udtrykke wu fu lin mænd (et kinesisk formsprog, der almindeligvis bruges i nytår). brug idiomer og grafik til at danne dobbelte nytårsvelsignelser. Fed orange og grønne kontrastfarver gør hele pakken mere stilfuld. Æsken kan bruges som et dekorativt maleri, og samtidig er der et farverigt tigerbillede, som folk kan interagere med.
Anerkendelsen
Om A' Design Award i Jern
Zhu Xixi Gaveæske er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Zhu Xixi Gaveæske forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Zhu Xixi Gaveæske respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimensioner & Emballage
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Tags
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Produktionsteknologi
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Designudfordring
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Forskning
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiration
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Projektvarighed
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Driftsflow
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
- Teammedlemmer
- Designer ：Jin Zhang
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