Chick Coin Animeret Reklame af Jp Space Studio er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Film, Video og Animationsdesign.
BronzeFilm· 2022
Chick Coin Animeret Reklame
Klient: JP SPACE Studio
Vinder af A' Design Award i Bronze i kategorien Film
Verificeret Prisvinder
Verificer Prisstatus for #133031Designet
Om Chick Coin Animeret Reklame
Chick Coin er en animeret reklame lavet til en platform, der matcher deltidsjob til studerende i Taiwan. Filmen varer fyrre sekunder i fuld high definition med fireogtyve billeder i sekundet. To brandkarakterer ser de studerendes økonomiske udfordringer vist på en fjernsynsskærm. En magisk møntindkast fører derefter karaktererne ind i en bekymringsløs og munter verden, og den virkelige verden forandrer sig også. Animationen kombinerer håndtegning med digital illustration og compositing-software. Den humoristiske handling og de visuelle effekter har til formål at skabe en forbindelse mellem brandet og unge seere.
Anerkendelsen
Om A' Design Award i Bronze
Chick Coin Animeret Reklame er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Chick Coin Animeret Reklame forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Chick Coin Animeret Reklame tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensioner & Emballage
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Produktionsteknologi
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Designudfordring
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Forskning
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Projektvarighed
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Driftsflow
- It's a video with no interaction or special operative instructions.
- Teammedlemmer
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Billedkreditering
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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