Mao Xin Tea House Visuel Identitet af ChingYu Liu

Mao Xin Tea House Visuel Identitet af ChingYu Liu er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.

JernGrafik· 2022

Mao Xin Tea House Visuel Identitet

af ChingYu Liu

Klient: BlackLiuStudio

Vinder af A' Design Award i Jern i kategorien Grafik

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Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Mao Xin Tea House Visuel Identitet

Mao Xin tehuset var beregnet til at bringe skønheden i orientalsk te og dets kultur frem. Især denne tespecialitet, som er to blade til hver en rod. Når de kombinerer det med den lokale tekultur, er det meget nemt at forbinde det med Zen-kulturen, da mange af grundene er udformet på en cirkulær måde, der ligner en japansk klippehave.

Anerkendelsen

Om A' Design Award i Jern

Mao Xin Tea House Visuel Identitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Mao Xin Tea House Visuel Identitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Mao Xin Tea House Visuel Identitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensioner & Emballage: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Produktionsteknologi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Designudfordring: Finding the right design to attract the attention of a younger generation of new users.
Forskning: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Projektvarighed: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Driftsflow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Teammedlemmer: ChingYu-Liu
Billedkreditering: ChingYu-Liu, 2021.