Sdda Virksomhedsidentitet af Guorong Men er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Grafik, Illustration og Visuel Kommunikationsdesign.
JernGrafik· 2022
Sdda Virksomhedsidentitet
af Guorong Men
Vinder af A' Design Award i Jern i kategorien Grafik
Verificeret Prisvinder
Verificer Prisstatus for #131730Designet
Om Sdda Virksomhedsidentitet
SDDA er en virksomhedsidentitet skabt til en dancesportforening baseret i Shandong, Kina. Det tidligere logo brugte en detaljeret dansefigur, som ofte blev forvekslet med andre foreningers mærker. Den nye identitet forenkler positionen til en enkelt sammenhængende linje. Linjen forener to dansepartnere, et bjerg og roterende dansetrin. Ti tilhørende grafikker viser klassiske danseposituren og gør det lettere at aflæse kroppens sammenhæng. Identiteten anvendes ved konkurrencesteder, i tryksager og på sociale medier.
Anerkendelsen
Om A' Design Award i Jern
Sdda Virksomhedsidentitet er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Sdda Virksomhedsidentitet forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Sdda Virksomhedsidentitet respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Dimensioner & Emballage
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Tags
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Produktionsteknologi
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Designudfordring
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Forskning
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspiration
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Projektvarighed
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Driftsflow
- Brand identity is mainly used in competition venues, print productions and social media.
- Patenter
- Copyright belong to Sdda(shandong dancesport association),2021.
- Teammedlemmer
- Guorong Men
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