Guangliang 59Plus Flying CoBranded Spiritusemballage af Wei Xu, Yonghui Dong and Rui Wang er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Bronze i konkurrencekategorien Emballagedesign.
BronzeEmballage· 2022
Guangliang 59Plus Flying CoBranded Spiritusemballage
af Wei Xu, Yonghui Dong and Rui Wang
Klient: Sichuan Guangliang Wine Industry Co., Ltd.
Vinder af A' Design Award i Bronze i kategorien Emballage
Verificeret Prisvinder
Verificer Prisstatus for #130643Designet
Om Guangliang 59Plus Flying CoBranded Spiritusemballage
Guangliang 59Plus Flying er en spiritusemballage i begrænset oplag, skabt i samarbejde med Dunhuang Museet. Designet kombinerer elementer fra Dunhuang-freskerne med billeder fra kinesisk rumfart for at udtrykke udforskningen af universet. En illustration viser en flyvende Apsara og en astronaut, hvis fingre mødes, og som forbinder tradition med moderne videnskab. Flasken er hvid og transparent. Sprøjtet mat maling efterligner jades struktur. En højpræcisions helkropsdekorationsbrændingsproces viser illustrationen hele vejen rundt om flasken.
Anerkendelsen
Om A' Design Award i Bronze
Guangliang 59Plus Flying CoBranded Spiritusemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Guangliang 59Plus Flying CoBranded Spiritusemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Guangliang 59Plus Flying CoBranded Spiritusemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Bag Designet
Pressemappe
Credits, teammedlemmer og tekniske detaljer leveret af designeren.
- Unikke Egenskaber
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensioner & Emballage
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Produktionsteknologi
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Designudfordring
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Forskning
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Projektvarighed
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Teammedlemmer
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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