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Secret Exhibition Vareudstillingshal af Yuan Jiang and Chen Song

Secret Exhibition Vareudstillingshal af Yuan Jiang and Chen Song er en højt anset vinder af den meget prestigefyldte 2022 A' Design Award i Jern i konkurrencekategorien Indretning og Udstillingsdesign.


JernIndretning· 2022

Secret Exhibition Vareudstillingshal

af Yuan Jiang and Chen Song

Klient: SODA Architects

Vinder af A' Design Award i Jern i kategorien Indretning

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Designet

Om Secret Exhibition Vareudstillingshal

Secret Exhibition er en vareudstillingshal skabt til Kinas Nationalmuseum. Det 460 kvadratmeter store rum kombinerer digital kunst med nedarvet kinesisk æstetik. Ø-lignende stande med flydende former præsenterer kulturelle og kreative produkter, så de besøgende bevæger sig rundt blandt varerne som på en udstilling snarere end i en butik. En skræddersyet medieoverflade forbinder den fysiske overflade med den virtuelle grænseflade, mens et augmented reality-program tilføjer et parallelt digitalt lag. Syv udvalgte udstillingsgenstande har inspireret en flydende flod af kinesiske skrifttegn, som vises på en skærm.

Anerkendelsen

Om A' Design Award i Jern

Secret Exhibition Vareudstillingshal er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Secret Exhibition Vareudstillingshal forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Secret Exhibition Vareudstillingshal respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber
SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensioner & Emballage
460 square meters
Tags
Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Produktionsteknologi
In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Designudfordring
The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Forskning
Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration
The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Projektvarighed
The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Driftsflow
Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Teammedlemmer
Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Billedkreditering
Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai

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A' Design Award er en international, jurybedømt udmærkelse for godt design. Deltag i A' Design Award for at få mulighed for meritokratisk anerkendelse, opnå berømmelse, prestige og omtale af dit arbejde. Nominer dit arbejde til A' Design Award og konkurrér om den eftertragtede A' Design Prize.

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